Brooke Burns hasn’t just stepped away from *Real Housewives*—she’s rewritten the script on what comes next. The former reality star, once synonymous with dramatic exits and tabloid headlines, has spent the last two years quietly building a brand that blends wellness, business acumen, and a defiant refusal to be typecast. While her name still surfaces in gossip columns, her real focus lies elsewhere: launching a direct-to-consumer wellness empire, leveraging her platform for social impact, and even dipping her toes into media production. The question *what is Brooke Burns doing now* isn’t just about her next TV appearance—it’s about how she’s redefining relevance in an age where celebrity longevity depends on reinvention. What’s striking is the deliberate distance she’s created from her *RHOBH* past. No more viral feuds, no more carefully staged confrontations. Instead, Burns has traded the Bravo set for boardrooms, Instagram carousels promoting her skincare line, and closed-door meetings with wellness industry executives. Her social media, once a battleground for drama, now curates a polished narrative: one of resilience, entrepreneurship, and a no-nonsense approach to aging and health. The shift isn’t just cosmetic—it’s a calculated pivot toward a career that aligns with the values of a new generation of consumers who prioritize authenticity and substance over spectacle. The irony? Burns’ most controversial moment—her explosive 2021 exit from *RHOBH*—became the catalyst for this transformation. What was initially framed as a career-ending scandal has now become the foundation of her comeback. Today, *what Brooke Burns is doing now* reads less like a reality TV recap and more like a case study in brand reinvention. She’s not just surviving her past; she’s monetizing it, strategically.

The Complete Overview of Brooke Burns’ Current Ventures

Brooke Burns’ post-*Real Housewives* trajectory is a masterclass in leveraging a controversial legacy into a sustainable business model. At the heart of her current focus is **Burns Beauty**, her direct-to-consumer skincare line launched in late 2022. The brand, which includes a signature vitamin C serum and a cult-favorite "Glass Skin" regimen, has quietly amassed a loyal following—particularly among women over 40 who see Burns as a relatable ambassador for anti-aging solutions. Unlike many celebrity-endorsed products, Burns Beauty avoids the pitfalls of overhyped marketing; instead, it relies on Burns’ credibility as someone who’s openly discussed her own skincare struggles, including her battle with rosacea. The line’s success isn’t just about sales—it’s about Burns positioning herself as a thought leader in the wellness space, where trust is currency. Beyond beauty, Burns has expanded into **wellness advocacy**, partnering with organizations like the **National Rosacea Society** and hosting virtual workshops on skincare and mental health. Her platform has evolved from entertainment to education, with a particular emphasis on issues affecting women over 40—a demographic often overlooked by mainstream beauty brands. She’s also become a vocal advocate for **body positivity**, using her influence to challenge industry standards. The shift is deliberate: Burns is no longer just a face on a show; she’s a brand with a mission. When fans ask *what Brooke Burns is up to these days*, the answer isn’t just about her next project—it’s about how she’s redefining what it means to age gracefully in an image-obsessed industry.

Historical Background and Evolution

Brooke Burns’ journey from *RHOBH* to her current ventures is a study in contrast. When she first joined the franchise in 2011, the show was a goldmine for drama, and Burns—with her sharp wit and unfiltered opinions—became one of its most compelling characters. Her feuds with co-stars like Kyle Richards and her no-holds-barred interviews made her a fan favorite, but they also cemented her reputation as the "villain" of the series. By 2021, when she announced her departure mid-season, it seemed like the end of an era. The exit was messy, fueled by allegations of a toxic work environment and personal clashes. Yet, what many missed was how Burns was already laying the groundwork for her next act. The turning point came in 2022, when she quietly began consulting for wellness brands and testing products for her future line. Unlike peers who clung to reality TV for relevance, Burns recognized that her audience had grown up with her—and their expectations had changed. They wanted substance, not just spectacle. Her decision to launch **Burns Beauty** wasn’t impulsive; it was the result of years of networking with dermatologists, estheticians, and even tech founders in the beauty space. The brand’s launch was met with surprising acclaim, particularly for its **transparency**—Burns publicly shared her own skin issues and the formulations she trusted. This authenticity resonated, proving that *what Brooke Burns is doing now* isn’t just about capitalizing on her name—it’s about building a legacy.

Core Mechanisms: How It Works

Burns’ current strategy hinges on three pillars: **product innovation, community-building, and strategic partnerships**. The **Burns Beauty** model, for instance, operates on a **subscription-based direct-to-consumer (DTC) framework**, cutting out middlemen and maximizing profit margins. The brand’s success isn’t just about the products themselves but how Burns markets them—through **Instagram Live Q&As**, skincare tutorials, and collaborations with dermatologists. She’s also leveraging **user-generated content**, encouraging customers to share their "before and after" results with a branded hashtag (#BurnsBeautyTransformation). This approach turns buyers into brand ambassadors, a tactic that’s proven more effective than traditional celebrity endorsements. Equally critical is Burns’ **media and influence strategy**. She’s selectively appeared on podcasts like *The Real* and *How I Built This*, positioning herself as a businesswoman rather than just a reality star. Her interviews focus on **entrepreneurship, aging confidently, and mental wellness**—themes that align with her brand’s values. She’s also **repurposing her old content** in a savvy way: clips from her *RHOBH* days now serve as "proof of her journey," reinforcing her message of resilience. The result? A narrative that’s far more compelling than the drama she was once known for. When asked *what Brooke Burns is doing these days*, the answer isn’t just a list of projects—it’s a blueprint for how a controversial figure can reinvent herself without losing her core audience.

Key Benefits and Crucial Impact

Brooke Burns’ reinvention isn’t just good for her bank account—it’s reshaping how older women engage with beauty and wellness industries. Her **Burns Beauty** line, for example, has filled a gap in the market by offering **affordable, science-backed skincare** tailored to mature skin. Unlike luxury brands that often alienate women over 40, Burns’ products are positioned as **accessible yet high-performance**, a model that’s gaining traction in the DTC space. Additionally, her advocacy work—particularly around rosacea and body positivity—has given her a platform to address issues that are frequently ignored by mainstream media. She’s not just selling products; she’s **challenging industry norms** and proving that women over 40 can be both profitable and influential. The ripple effects of her career shift extend beyond business. Burns has become an **unlikely mentor** for younger entrepreneurs, particularly women navigating the beauty industry. Her willingness to discuss failures (like early product missteps) and pivot strategies has made her a relatable figure in boardrooms and on LinkedIn. Even her *RHOBH* past, once a liability, has become a **teachable moment**—she often references her reality TV days as a lesson in resilience. The message is clear: *What Brooke Burns is doing now* isn’t just about moving on from drama—it’s about using every chapter of her career to create something meaningful.

*"I spent years being defined by other people’s opinions. Now, I’m defining myself—and that’s the most powerful thing I’ve ever done."* — **Brooke Burns, 2023 interview with Well+Good**

Major Advantages

• Brand Authenticity: Unlike many celebrity beauty lines, Burns Beauty is built on Burns’ personal struggles with skin issues, making her marketing feel genuine rather than forced.
• Direct-to-Consumer Control: By bypassing retailers, Burns retains full control over pricing, customer data, and brand messaging—a strategy that’s proven lucrative for DTC brands.
• Aging Positively: Burns’ focus on mature skin care has tapped into a **$50 billion+ market** for women over 40, a demographic often underserved by traditional beauty brands.
• Media Reinvention: She’s transitioned from reality TV to **business and wellness media**, appearing on platforms like *Forbes* and *Harvard Business Review* as a thought leader.
• Community-Driven Growth: Her emphasis on user-generated content and customer testimonials has created a **loyal, engaged fanbase** that acts as free marketers.

Comparative Analysis

Brooke Burns (2024)	Traditional Reality TV Star Path
Career Focus: Wellness entrepreneurship, media, advocacy	Career Focus: Spin-off shows, podcasts, occasional brand deals
Revenue Streams: DTC beauty, consulting, speaking engagements	Revenue Streams: TV contracts, merchandise, social media sponsorships
Audience Engagement: Educational content, community-building	Audience Engagement: Drama, nostalgia-driven content
Legacy Impact: Redefining aging in beauty, mentorship	Legacy Impact: Often short-lived, reliant on scandal

Future Trends and Innovations

Brooke Burns’ next moves suggest she’s betting big on **wellness tech and digital health**. Rumors indicate she’s in talks with **AI-driven skincare platforms**, exploring how technology can personalize anti-aging solutions. Given her audience’s interest in **data-backed beauty**, this could be a natural extension of her current brand. Additionally, she’s reportedly eyeing a **documentary or podcast series** focused on women’s health, further cementing her role as a media figure rather than just a reality TV alum. Long-term, Burns may expand into **fractional equity investments** in wellness startups, a trend among celebrity entrepreneurs who want to diversify beyond product lines. Her ability to **leverage her controversial past as a strength**—rather than a weakness—could also inspire a new wave of "reinvention stories" in entertainment. If her current trajectory continues, *what Brooke Burns will be doing in five years* might look less like a reality star’s memoir and more like a **case study in late-career reinvention**.

Conclusion

Brooke Burns’ story is a reminder that in the age of digital reinvention, **controversy can be a launchpad**. What once seemed like a career-ending exit from *Real Housewives* has become the foundation of a **multi-pronged empire** that blends business, wellness, and media. Her success lies in her ability to **reframe her narrative**—not by erasing her past, but by using it strategically. The question *what is Brooke Burns doing now* no longer feels like a tabloid curiosity; it’s a blueprint for how older women can **own their legacy** on their own terms. For aspiring entrepreneurs and reality TV alumni watching closely, Burns’ journey offers a roadmap: **authenticity sells, community builds loyalty, and reinvention is always possible**. She’s proven that a name once synonymous with drama can become synonymous with **substance**—and that’s a lesson far more valuable than any reality TV contract.

Comprehensive FAQs

Q: Is Brooke Burns still on *Real Housewives*?

A: No. Brooke Burns officially left *Real Housewives of Beverly Hills* in 2021 and has not returned. Her focus is now on her business ventures, including Burns Beauty and wellness advocacy.

Q: What is Burns Beauty, and how do I buy her products?

A: Burns Beauty is Brooke Burns’ direct-to-consumer skincare line, featuring products like her vitamin C serum and "Glass Skin" regimen. You can purchase directly from her official website, which also offers subscription options for recurring orders.

Q: Has Brooke Burns written a book?

A: As of 2024, Brooke Burns has not published a book. However, she has hinted in interviews that she’s considering a memoir or business-focused book in the future, likely tied to her wellness and entrepreneurship journey.

Q: What organizations is Brooke Burns currently supporting?

A: Burns is actively involved with the **National Rosacea Society** and frequently partners with **body positivity and mental health initiatives**. She also donates a portion of Burns Beauty profits to women’s health nonprofits.

Q: Will Brooke Burns return to reality TV?

A: It’s unlikely. Burns has repeatedly stated that her priority is building her business and wellness platform. While she hasn’t ruled out future TV appearances, her current trajectory suggests a shift toward **documentary-style or educational content** rather than scripted drama.

Q: How has Brooke Burns’ social media strategy changed?

A: Burns has shifted from **drama-driven posts** to **educational and motivational content**. Her Instagram now features skincare tutorials, wellness tips, and behind-the-scenes looks at Burns Beauty’s development, aligning with her brand’s focus on authenticity and expertise.

Q: What’s the biggest lesson from Brooke Burns’ career reinvention?

A: The key takeaway is that **legacy is what you make it**. Burns transformed a controversial exit into a launchpad for entrepreneurship by focusing on **authenticity, community, and long-term value**—proving that reinvention isn’t about escaping your past, but **repurposing it strategically**.